Website analytics provide invaluable insights into the performance and effectiveness of online campaigns, both paid and organic. With powerful behavioral, product and other digital analytic data, marketers are able to leverage insights on engagement metrics like conversion rates and page views to make data-driven decisions to maximize ROI and optimize marketing and advertising strategies. Moreover, the transition of Google Universal Analytics to Google Analytics 4 (GA4) has impacted many organizations, who are in pursuit of clarity on how to ensure access to all the necessary data for optimal marketing. 

Snowflake recently launched in Public Preview the Snowflake Connector for Google Analytics. This Snowflake Native Application offers organizations a solution to quickly, securely and efficiently consolidate their granular Google Analytics raw data into the Data Cloud. 

Join leaders from the Product Team that built the connector on February 20 to:

  • Hear about the value of the connector for modern, data-driven marketing departments
  • Understand how the Snowflake Connector for Google Analytics, a Snowflake Native Application, rationalizes your data infrastructure and helps you save costs
  • See a live demo of the product, including how to quickly access it on Snowflake Marketplace and how to easily begin using your granular GA4 data  
Speakers
  • Jakub Puchalski

    Senior Product Manager
    Snowflake

  • Pritul Kothari

    Senior Product Manager
    Snowflake

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