Retailers are under immense pressure to understand and cater to customers’ preferences and purchasing behaviours. By tapping into point-of-sale data, retailers can identify and analyse purchasing patterns and leverage insights to drive larger basket sizes and capture higher margins by providing more targeted offers and personalised assortments.
In this demo you will learn how to:
- Leverage large amounts of POS data to personalise marketing offers
- Create a single source of truth to track key operational KPIs and predictively analyse stock
- Use data clean rooms to share real-time data securely with third parties and enable targeted inventory offers
Senior Solutions Engineer, Snowflake