The media and advertising sector is facing a number of trends that are increasing the importance of third-party data, including the launches of new streaming services, an explosion of content production, and changes to data privacy governance. Advertising, media, and entertainment businesses are looking to third-party data to help them accelerate advertising revenue, improve subscriber engagement and retention, and optimize marketing spend. 

Join this live webinar and Q&A session on June 21 at 8 a.m. PT to:

  • Learn about the emerging data trends shaping the advertising, media, and entertainment industries
  • Explore how businesses are leveraging third-party data to improve subscriber engagement, improve retention and lifetime value, and optimize marketing spend
  • Discover data sets in Snowflake Data Marketplace to help you achieve your business goals

Register now to attend live or receive the webinar replay.

Speakers
  • Adrian Bolosan

    Industry Sales Specialist, Snowflake

  • Steven Yvinec-Kruyk

    Senior Director Data Engineering, 2K

  • Hao Zhao

    Head of Mobile Analytics, 2K

  • Vernon Tan

    Global Lead, Industry Sales Engineering, Snowflake

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