TransUnion helps telecommunication companies understand their customers and build predictive engagement models by resolving subscriber identities to a persistent key and enriching records with new information. By leveraging the transfer-less Identity Resolution app on Snowflake, customer data never leaves your organization’s data cloud.
Watch this Snowflake Marketplace Coffee Break demo to learn how:
- TransUnion’s Identity Resolution app enables users to experience real-time data sharing and always-on identity management which deduplicates, verifies and corrects records
- Pairing a single view of the customer with data enrichment opens new opportunities to create effective models
- With data like telco consumption behaviors, buying propensities and data usage attributes, telecoms can segment subscribers and prospects by likelihood of churn, lifetime value and more
Watch now.
Featured listing: TruAudience Identity Resolution and Enrichment
In partnership with:
Ryan Engle
VP Identity Solutions and Platform Partnerships, TransUnion Marketing Solutions
TransUnion