71% of consumers expect personalized campaigns and 76% consumers get frustrated when they don’t find them.1 Brands’ growth, and to some extent survival, is dependent upon their ability to deliver the most personalized, effective, and timely campaigns. As such, marketers continue to turn to technologies and platforms that power modern marketing and unlock customer data to drive the most impactful campaigns to prospects and customers. This is where Customer Data Platforms (CDP) can help.
With Snowflake, organizations can work with leading CDP or activation platforms that leverage the single source of truth in the Data Cloud and enable marketers to eliminate data silos to deliver the most powerful and personalized campaigns to their audiences. Watch this two-part demo series, where we will provide:
- A deep dive into Snowflake’s point of view on Customer Data Platforms
- An overview of two different implementation examples that marketers can use to derive value from their campaigns
- Two hands-on demos featuring two leading Snowflake partners, each covering one of the implementation examples
Session 1 | Delivering Personalization at Scale with Simon Data and Snowflake
Simon Data enables marketers and customer-facing teams to drive measurable outcomes. Built on Snowflake, Simon Data empowers marketers to seamlessly leverage their data for actionable, personalized engagements across any channel (email, SMS, social media posts, push notifications, and apps). Watch this demo to learn how to enable marketing and customer-facing teams to maximize the impact of their Snowflake investment and deliver the most impactful, personalized campaigns at scale.
Session 2 | How MessageGears and Snowflake Deliver on the Most Impactful Campaigns
MessageGears is a customer-engagement platform that connects directly to a brand’s Snowflake environment as a connected application, enabling brands to deliver 1:1 personalization at a massive scale, execute better segmentation and targeted messaging, and seamlessly activate audiences on any channel through dozens of integrations. With MessageGears and Snowflake, brands can activate their data directly from their Snowflake account, enabling them to maximize their existing investments in Snowflake to deliver highly targeted and personalized experiences to customers and prospects. Join this demo to learn how MessageGears alleviates data friction by putting the marketer’s Snowflake data at the center of their platform and unlocks the potential of modern marketing for organizations.
Industry Principal, Agencies and Advertisers, Snowflake
Partner Sales Engineer, Snowflake