To increase customer engagement, improve brand loyalty, and drive sales, marketers have to deliver personalized campaigns aligned to an increasingly diverse consumer base. To do this, marketers would traditionally work with siloed solutions to get to an imperfect result. But now, with Snowflake as the single data platform for all marketing use cases, marketers can use Generative AI from Powered by Snowflake applications to create thousands of campaign variations that speak individually to customers, unlocking the next era of personalization.
Learn how two Powered by Snowflake applications, the Persado Motivation AI Platform and Braze’s Customer Engagement Platform, integrate with Snowflake to help brands deliver personalized communications to their customers. You’ll understand:
- How Persado trains their models with customer data and Braze engagement data, brought in through Snowflake Secure Data Sharing, for customized & optimized campaign execution
- How Snowflake Secure Data Sharing—seamless sharing of data, with zero data movement—improves operational efficiency and time to value for end customers
- Why the Snowflake Data Cloud is the place for data collaboration, apps, and AI
In Partnership with:
Speakers
Luke Ambrosetti
Sr Partner Sales Engineer
Snowflake
Alex Rees
Alliances Technology Lead
Braze
Taylor Holmes
Global VP, Solutions Consulting
Persado