In the sports world, having a full 360-degree view of your fans is essential for delivering a seamless personalized experience. Although the advertising & media industry has seen an exponential growth of consumer data, these data sets are often stored across a variety of locations making it harder to overcome data silos. For sports entities especially, these data silos stand in the way of their ability to create personalized, engaging fan experiences.
In this demo you’ll learn how to leverage the Data Cloud to:
- Optimize the customer experience and lay the foundation for a data-driven marketing strategy
- Identify and tailor marketing and sales efforts by targeting fans with the right message, across the appropriate channels
- Connect and consolidate disparate data sources and enhance the understanding of fans and customers by augmenting with demographic data through the Snowflake Marketplace
- Activate data science and machine learning to deploy Lead Scoring models and Next Best Actions to identify which fans & customers to target first and which communication mediums will drive the highest level of engagement
Senior GTM Lead, Frostbyte