Connected apps are the new Product-Led solution that more companies will be asking for. What is this new trend and why do we think more SaaS companies will want apps built directly on top of their customer’s data platforms?
For starters, the new model gives SaaS companies the ability to onboard their customers faster and create data-rich features (like sophisticated dashboards) without the security concerns that come with moving or copying data. It can give your application startup an upper hand as well.
In this session, we’ve brought together a panel of experts to explain this movement towards data ownership for customers, and what it means for technical founders and your apps.
Speakers
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Esther Pinto
CISO at Anecdotes
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Soumyadeb Mitra
Founder & CEO at Rudderstack
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George Xing
Co-Founder & CEO at Supergrain
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Emily Dillon
Applications Product Marketing at Snowflake
