Media, entertainment, and advertising companies are constantly aiming to increase the impact of their investments by unlocking the value of customer data. They are leveraging real-time insights, sophisticated algorithms, and data science to hyper personalize each advertisement and in-app purchase. They are also helping their clients achieve targeted, efficient, and dynamic campaigns to deliver the most effective results at scale.
Join industry experts from Snowflake, Accenture, Seriously Digital, and Accordant Media part of Dentsu Aegis Network as they discuss the importance of extremely performant and high-quality data to hone their competitive edge.
The panel discussion will cover:
- Industry trends on how data is shaping the future of media and advertising
- Gaming company strategies for using data to power recommendation engines and micro-target their audience for higher retention and to minimize churn
- How advertisers are increasing return on investments, optimizing real-time bids, and improving customer experience with dynamic algorithms, machine learning, and data science
Head of Media, Entertainment & Advertising Strategy
Senior VP Data Science
Seriously Digital Entertainment
Accordant Media, part of Dentsu Aegis Network