POWERING GROWTH FOR INDUSTRY LEADERS
Activate for 2026: See How Media and Advertising Leaders Use Data & AI
Explore our on-demand sessions to see how industry leaders are driving fan engagement, accelerating marketing and building the future of media.
Session 1: From Data Dugout to Home Run with the Tampa Bay Rays
See how the Rays’ analytics team overcame data silos and slow reporting, cutting development time by 75% to improve ticketing, marketing and fan engagement.
Session 2: Building a 360-Degree Fan View with NASCAR
Learn how NASCAR built a 360-degree fan view on Snowflake to accelerate marketing velocity and activate data-driven campaigns in seconds.
Session 3: Transforming AI-Powered Marketing with Acxiom
Hear from leadership at Snowflake and Acxiom on their expanded partnership to build a modern, AI-powered marketing data infrastructure.
Session 4: Partnering in the Composable Media Ecosystem
Learn how partners like Dentsu and GrowthLoop are building the future of composable marketing, enabling media partners to securely collaborate on audience data and build AI-powered applications.