Optimizing B2B Lead Generation Using Third-Party Data

Is your sales team overwhelmed by low-quality leads? Are you using a one-size-fits-all approach to marketing messages and lead-generation campaigns? A lack of insight into the organizations you are targeting can result in sales and marketing efforts falling flat. Attributes about an organization, also known as firmographic data, can help identify qualified sales leads, target marketing messaging, and optimize lead-generation campaigns. 

Join us for a 60-minute virtual marketplace lab with Snowflake product experts on August 31 at 10 a.m. PT, to learn how to access and utilize firmographic data on Snowflake Data Marketplace from third-party data providers. 

During this lab, we will:

• Provide an overview of Snowflake Data Marketplace
• Walk through how to tap into firmographic data to help you optimize your pipeline 
• Answer any questions you may have about Snowflake Data Marketplace and leveraging third-party data 

Register now to attend live or receive the webinar replay.