Bridg is a data and audience platform that helps marketers expand their first-party audience for personalization and targeting. Snowpark, Snowflake’s Python developer framework, is integral to Bridg’s machine learning approach to understanding shopper behaviors. With the help of Snowflake’s Snowpark for Python, Bridg is uncovering deep insights into consumer behavior, campaign targeting, and measuring that were previously only available to ecommerce vendors.

Join this session to learn about how Bridg is using Snowflake and Snowpark to: 

• Prepare large datasets with billions of rows of data for machine learning 
• Build and train segmentation models in Python using popular open-source packages 
• Streamline data architecture on a single Snowflake platform