Simon Data is a cross-channel marketing platform that enables marketing teams to transform data into outcomes. Its customer data platform (CDP), powered by the Snowflake Data Cloud, integrates real-time and historical data sources into a single customer view. Simon also unifies customer identity across channels for better personalization to create and iterate audience segments for stronger campaign targeting.
Join this session with Simon Data’s Co-Founder and CEO, Jason Davis, to learn how Snowflake:
- Scales to manage inbound and outbound data flows from customers to the CDP.
- Seamlessly provides data to customers through Snowflake Secure Data Sharing and Snowflake Data Marketplace, fostering new workloads.
- Empowers joint customers to leverage customer data to trigger sophisticated marketing campaigns across any marketing channel, like email, SMS, and on-site.
