The way consumers shop has changed drastically over the last year, with more shoppers turning to eCommerce channels to stock up on basic supplies, groceries, and their favorite products. Consumer goods companies and retailers are accelerating their analytics capabilities to respond to these changes, and they are adjusting their business models to better serve their customers’ needs.
Join this webinar featuring Vaibhav Kulkarni, PepsiCo’s Head of Data & Infrastructure Engineering, to learn how PepsiCo is leveraging Snowflake’s Data Cloud to power advanced analytics and gain deeper insights about its media landscape.
This session will cover:
- The role of data and analytics in launching PepsiCo’s in-house engine to measure ad ROI
- How Snowflake enables PepsiCo to consolidate 60+ data sources to generate integrated market insights and predictive models
- How PepsiCo has evolved its data engineering practices with Snowflake
Head of Data & Infrastructure Engineering, PepsiCo
Global Head of Retail Strategy, Snowflake