Cloud Analytics: The solution for managing complex data in a digital media world

Date: October 12, 2016

Duration: 63 minutes
In this webinar, you’ll learn how using cloud analytics to unlock the value of audience data makes advertising investments more successful.

We’ll discuss:

  • Audience visibility: How to understand and communicate campaign KPIs and metrics to both internal and external stakeholders
  • New concepts for ingesting and storing very large data sets and client-by-client unique analysis associated with modern advertising purchasing and targeted marketing’
  • How to simplify the data pipeline to give access to more users and answer more questions
  • Increased performance and scalability to enable data democratization within your user base

Customer spotlight: Good Apple

About Good Apple: Founded in 2008, Good Apple is a data-driven, independent media agency offering best-of-class strategy and planning for retail and healthcare clients. Headquartered in New York’s Silicon Alley, the company has partnered with brands like Birchbox, Warby Parker, Intermix, Bonobos and Shire Pharmaceuticals. Services include SEM, paid social, mobile advertising, video advertising, display advertising, data/analytics and strategic consulting. Good Apple has won a place on the 2016 Inc 5000 list of America’s fastest-growing private companies and has been named to Crain’s 2016 and 2015 Top 100 Places to Work.