The media and advertising sector is facing a number of trends that are increasing the importance of third-party data, including the launches of new streaming services, changes to data privacy governance, and deprecation of third-party cookies.
Traditional methods of data collaboration require providers to share data for it to be used by other businesses. This often leaves the most sensitive data and potentially valuable data out of reach. And, the data you can access requires time-intensive data ingestion infrastructure, resulting in delayed time to utilisation.
Tune in to this webinar to hear from Warner Music Group, Hightouch, and Snowflake on best practices for data collaboration in advertising, media, and entertainment, including:
- How Snowflake’s privacy-preserving collaboration enables you to gain insights from sensitive subscriber data, without exposing the underlying data
- Decreasing time-to-data access from months to minutes with Snowflake Marketplace
- Reducing downtime due to fragile ETL pipelines and identifying opportunities to replace existing ETL pipelines with Snowflake Collaboration
VP Product, Audiences, and Marketing Technology, Warner Music Group
Product Evangelist, Hightouch
Data Marketplace, Business Development, Snowflake