The CMO paradox is alive and well: You’re entrusted to drive growth, but the C-suite doesn’t always trust that you’re having the right impact. How do modern CMOs manage to exceed sky-high expectations and quell second-guessing? They seamlessly marry creativity with data-driven results, empower their data-fluent team, and control their own narrative.
Join Snowflake CMO Denise Persson and ThoughtSpot CMO Scott Holden as they talk through how the role of the CMO is evolving, and why the data backbone of marketing teams needs to be reimagined. They will discuss what’s needed to identify growth drivers, how to effectively measure efficiency versus effectiveness, and why getting faster insights can lead to better and more tailored customer interactions.
In this webinar, marketing and data leaders alike will learn:
- What it takes to create agile, data-fluent marketing teams
- Why faster access to insights across data silos has become a secret weapon for modern CMOs
- How quickly answering granular ad hoc data questions can lead to better customer experiences
- How marketers at Cisco and other Fortune 500s are using deeper in-the-moment insights to drive growth
Speakers
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Denise Persson
Chief Marketing Officer,
Snowflake -
Scott Holden
Chief Marketing Officer,
ThoughtSpot
