Analytics and business intelligence capabilities are critical to a well-run marketing organization. Marketing managers need to get insights, improve customer experiences, measure marketing performance, and ultimately drive revenue and the performance of the business. But supporting a large, growing marketing organization with the insights they need is a major challenge. The best-run marketing organizations share five best practices that can serve as a playbook for supporting your marketing team.

Join Snowflake and Tableau, to learn how to:

  • Set a data strategy for your organization
  • Unify data for a 360-degree view of your customer 
  • Build proficiency and establish a community as you scale
  • Foster a culture of analytics across your organization
  • Drive continuous improvement
  • Tim Fletcher

    Senior Director, Product Management

  • Britt Staniar

    Senior Product Marketing Manager

In partnership with