Businesses are built on data — from transaction history and customer emails to inventory levels and more. But raw, first-party data often feels incomplete, like a puzzle with missing pieces. It might tell you what happened, but it rarely tells you the full story of who, why and how. Data enrichment is the process of enhancing your [existing data](https://www.snowflake.com/en/fundamentals/what-is-a-data-catalog/) by adding valuable, context-rich information from reliable internal and external sources — turning static, incomplete records into dynamic, actionable [intelligence](https://www.snowflake.com/en/product/snowflake-intelligence/).