HOW TO MOBILIZE
YOUR DATA

Join The Data Cloud Tour for Media, Entertainment, & Advertising

Now Available to View On-Demand

WHAT TO EXPECT

Join The Data Cloud Tour for Media, Entertainment, & Advertising virtual event to discover how the Snowflake platform can help your organization harness the power of data to improve audience engagement and accelerate advertising revenue.

Learn how to mobilize your data by establishing a single source of truth across products, channels, engagement, and advertising. Discover how to better segment your audience and predict return on ad-spend by sharing data across advertisers, media firms, and enrichment providers. Hear best practices on how to leverage Snowflake’s built-in data privacy and security features to proactively ensure data privacy and regulatory compliance.

Join Snowflake customer The Trade Desk to get an in-depth look into our platform’s newest features and capabilities during the technical workshop and media, entertainment, and advertising demo.

WATCH IT NOW ON-DEMAND

Agenda

Start Time
Session Details
10:00 - 10:20 AM PT
Introduction to the Data Cloud

Discover what’s possible in the Data Cloud, a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance. Learn how your organization can unite your siloed data, easily discover and securely share governed data, and execute diverse analytic workloads.

10:20 - 10:35 AM PT
The Data Cloud for Media, Entertainment, and Advertising

We’ll dig into the data challenges and trends in Media, Entertainment, and Advertising and discuss what industry-specific solutions are available to you with the Data Cloud.

10:35 - 11:00 AM PT
Customer Case Study & Fireside Chat with The Trade Desk

Hear directly from Snowflake customer The Trade Desk as they share what they’ve accomplished with Snowflake and how they’re leveraging the Data Cloud. In this session, you’ll learn why they chose Snowflake, the benefits they are realizing from the Data Cloud, and what data-driven innovations are next for their organization.

Presentation by:   

11:00 - 11:30 AM PT
Technical Workshop: Inside the Snowflake Platform

Ready to dive into the Snowflake platform, the engine that drives the Data Cloud? This session will provide a detailed overview of the platform’s capabilities and how to leverage Snowflake for all your data workloads.

11:30 AM - 12:00 PM PT
Snowflake Media, Entertainment, and Advertising Demo

Lastly, we’ll dive into the Snowflake platform for an industry-specific demo and Q&A session. You’ll learn how to navigate the platform’s UI while a solutions engineer showcases common media and entertainment use cases.

Speakers

See Bio

Kyle Rourke

Head of Platform Strategy, Snowflake

See Bio

Bill Stratton

Head of Media, Entertainment & Advertising, Snowflake

See Bio

Erick Ellis

Senior Product Manager, The Trade Desk

See Bio

Josh Chacona

Sr. Sales Engineer, Media & Entertainment, Snowflake  

TAILORED TO YOU

Executives

As a business leader, you’ll learn how to take advantage of the Data Cloud, to power your data strategies and deliver industry-leading products and services.

Business Professionals

As a BI leader in your industry, learn how to get the most insights from data with the fastest time to value by joining the Data Cloud.

IT

Learn how Snowflake’s near-zero platform harnesses the power of the cloud and automates tasks such as performance tuning, managing indexes, and partitioning data so your team can focus on high-value data endeavors.

mobilize your data

Join us to learn how the Data Cloud can power your data strategies and help you deliver innovative and industry-leading products and services.

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