NEW YORK

Are you building a SaaS startup or adding analytics to your organization’s existing SaaS offering? In this session, you’ll learn common architectural patterns for data applications along with reference architectures and best practices for assembling the right data stack for your applications’ needs. In addition, you’ll learn how other SaaS providers use Snowflake to deliver value-differentiated applications to their customers.

Adobe and Snowflake embarked on a migration journey of Adobe’s 150-terabyte Audience Manager legacy database, which had grown to a petabyte. To eliminate resource contention, Adobe redesigned ETL jobs to run multi-threaded processes leveraging dozens of warehouses. Join this deep dive into Adobe’s “overlap reporting” ETL jobs, and learn how to resolve cluster scaling and reduce runtime by a factor of three on Snowflake.

Learn how Snowflake customers use Snowflake to share, exchange, and monetize their data. This session will showcase Snowflake’s Secure Data Sharing technology and how organizations such as Heap, Braze, Weather Source, and others use the new Snowflake Data Exchange to enable their customers to securely access, query, and join data between organizations, while protecting PII and remaining in control of their data.

Warner Media Entertainment, News, and Sports (formerly Turner) has streamlined its data and insights architecture to give its stakeholders greater access to key data in a well-governed manner. This session will explore its approach to audience, content, and revenue analytics and how it leverages Snowflake. Learn Warner’s best practices as the media giant continues its journey building out its data analytics center of excellence.

Learn how modern cloud analytics technologies from Tableau and Snowflake are changing the data landscape. With these technologies, customers are enabling business users to analyze data with ease through governed, self-service analytics to make business decisions faster than ever. Leverage best practices from customers on building and scaling organization-wide analytics capabilities through the new Tableau Blueprint.

Learn how to best use Snowflake for your analytics, visualization, and BI tools. Learn how to optimize complex queries, address concurrency with dedicated virtual warehouses, and access semi-structured data. Business analysts will see firsthand how leading BI tools can deliver improved results with Snowflake.

One of the most common questions customers ask when they start with Snowflake is “What are Snowflake’s best practices?” Learn recommendations for how to apply key Snowflake concepts such as virtual warehouses, sizing, and multi-cluster workloads so you can get value from your deployment faster. In addition, you’ll get insight into managing and monitoring compute and storage costs and how to track and attribute costs to business units for chargebacks.

When shifting to the cloud, the right data migration strategy is critical. Learn key insights and guidance for migration strategies, including migrations from Teradata, Oracle, and Netezza. Snowflake experts will cover migration topics including source system documentation, migration approaches, modernization considerations, and prioritizing data sets for migration. You’ll learn which migration strategies will help you make the most of your Snowflake investment.

Learn how customers start fresh with their data warehouse strategy and quickly deploy Snowflake without the need to migrate legacy solutions. Others bridge their existing solutions and expand into new areas with Snowflake. You’ll also learn the third strategy: how organizations have done a full migration from their on-premise data warehouse to Snowflake’s cloud-built solution with the help of Snowflake and its partner ecosystem. Attend this session and you’ll also learn how organizations just like yours have deployed these strategies.

Join this hands-on workshop and learn how to cut your time to insight, scale instantly, and enable all your users to analyze all your data using the only data warehouse built for the cloud. Learn how to set up a data warehouse in almost no time to get the data-driven insights your organization needs.

IMPORTANT: Due to space constraints, the Zero to Snowflake hands-on workshop will have limited availability.

Here’s what you will need for the sessions:

1. Sign up for a Snowflake trial account.
2. Pick up a sticker from the Zero to Snowflake booth granting you access to one of the sessions.
   • You must show your trial account activation email to retrieve a sticker.
   • Stickers are available on a first come, first served basis and are limited.
3. Arrive 15 minutes before your designated session and show your sticker.
4. Bring your laptop and charger.