Do you want to add more capabilities to your analytics platform? Maybe you’re a SaaS company and want to augment your offering with robust self-serve analytics to generate more customer value and revenue? Or, maybe you’re a SaaS start-up and want to build your solution with Snowflake? No matter the task, hear from developers who have achieved these goals, and more. By attending this track, you’ll also learn about the Snowflake features that enable modern SaaS analytics, and integrations with other tools and frameworks to help you innovate faster.
Enabling Developers Sessions
Snowflake as the Foundation for a Media Planning Application
When you’re still finding product/market fit, you can’t afford to build infrastructure or spend time on features that don’t directly lead to discovering what customers will pay for. Learn how Cross Screen Media uses Snowflake to iterate quickly on ScreenSolve, a data-intensive media planning product for local video advertising, with a small development team and no operations support.You’ll also hear the tips and tricks we learned along the way.
Cross Screen Media
Building a Cloud Security and Compliance App at scale on Snowflake
Lacework delivers a cloud security and compliance application at scale for its customers’ critical security needs. In this session, you’ll learn about how we evaluated SQL vs NoSQL for our application and why we chose SQL with Snowflake. We’ll talk about why Snowflake was the right choice because of our need to deliver both speed and scale in our application. We’ll also talk about various unique Snowflake features that made it easier to develop our platform on top of Snowflake and deliver better value to our customers.
Deliver Real-time Customer Personalization Through data and AI
At Overstock.com, lack of data has never been an issue. We know everything from the color you search most to which room you’ll redesign next. We can see individuals transition from furnishing their first flat to building their dream home. But processing this data requires some serious firepower. It has fueled our focus on delivering real-time personalization through the unification of data and AI. Tune in as Chris Robison and Mike Finger take you through how to build a successful marketing technology infrastructure for instant and individualized marketing experiences using Snowflake and Databricks.
Micheal Finger & Chris Robinson
Why Snowflake is THE Developer’s Platform
Are you considering building an application on Snowflake? Is it time to see how your migration to the cloud compares? Sendgrid’s marketing applications are used by more than 15,000 paying marketers to send over 2.5B emails a month. Being a customer-facing application with a massive underlying data set introduces challenges and requirements, which many data warehouses can’t accommodate. Sendgrid has moved from a limiting and inefficient on-premise solution wto being completely cloud native with Snowflake. Find out how Sendgrid’s migration has freed teams to focus on building features, not provisioning more hardware and configuring clusters. Not only did we achieve faster developer velocity but also increased performance and increased capacity on a much simpler design. In this session, you’ll also learn some non-traditional use cases for Snowflake and some gotchas at building a customer-facing application on a data warehouse.
Delivering a Self-Service Data Engineering Capability on Snowflake
With Square’s acquisition of Weebly’s web hosting service, Weebly’s data engineering team set on a journey to migrate to Square’s data warehouse. Along the way, the Weebly team built a platform on top of Square’s data warehouse that gives data consumers self-service data engineering capabilities, thereby mitigating manual labor. Attend this session and you’ll hear the process and tools used – change data capture, pipeline management, and pipeline acceptance tests – to build this platform and how Snowflake’s features made the dream a reality.
Snowflake as an analytics backend for your SaaS applications
Additional sessions will be added when available.