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Snowflake World Tour

Singapore

September 23 | Sands Expo & Convention Centre

AGENDA

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Agenda is subject to change

9:00 AM - 10:00 AM
REGISTRATION, BREAKFAST AND DEMOS

Snow Village Demos:
9:10 AM – 9:25 AM | Redefining Farming with AI | Jean-Luc Khao, CEO, APAC, SBI Group

9:30 AM – 9:45 AM | dbt & The Era of AI + Standards | Craig Lowe, Sales Director, dbt Labs

10:00 AM - 11:30 AM
OPENING KEYNOTE

Get inspired as we unveil the latest innovations in the AI Data Cloud—and what they mean for the future of data and AI in your business.

Charles-Antoine Scrive

Desmond Tan
Senior Minister of State
Prime Minister’s Office

Adam Kaufman
Vice President, Global Head of Industry Go to Market
Snowflake

Madhan Arumugam

Madhan Arumugam
Vice President, Global Support and Solution Engineering
Snowflake

Jenny Koh

Jenny Koh
Country Manager, Singapore
Snowflake

Ismail Rahim

Ismail Rahim
Senior Solutions Engineer, Singapore
Snowflake
11:30 AM - 12:45 PM
LUNCH, NETWORKING AND EXPO

Snow Village Demos:
11:45 AM – 12:00 PM | Zero to Hero: Snowflake Data to Actionable Insights in under 10 minutes | Brian Orloff, Senior Solution Engineer, Domo

12:15 PM – 12:30 PM | Unlocking Real-Time, Always-On Value: Tealium and Snowflake in Action | Ross Macrae, Principle CDP Strategist, Tealium

12:45 PM - 4:15 PM
Breakout Sessions
Track 1: Building Secure, Interoperable & Scalable Data Foundation

 

12:45 PM - 1:15 PM

Revolutionalizing Data Movement with Snowflake Openflow

Session Descriptor

1:25 PM - 1:55 PM

Powering Gen AI Innovation with AWS and Snowflake
Session Descriptor

2:05 PM - 2:35 PM

Session with Grab: Accelerate Your Open Lakehouse with Fewer Dependencies
Session Descriptor

12:45 PM - 1:15 PM

Revolutionalizing Data Movement with Snowflake Openflow

Learn how to bring all your data together with Snowflake Openflow to build with limitless interoperability and deployment flexibility, no matter if it’s structured, unstructured, batch or streaming data. Make your integration pipelines ready for AI and the future.

  • Logan Runyan

    Managing Director, Platform Sales - Analytics
    Snowflake

1:25 PM - 1:55 PM

Powering Gen AI Innovation with AWS and Snowflake

Learn how to accelerate AI deployment by combining AWS and Snowflake technologies through Amazon Bedrock and Snowflake Cortex AI. Discover practical approaches to transform your enterprise data into production-ready GenAI applications while leveraging foundation models from Anthropic and others.

 

 

 

  • Kunal Panchal

    Senior GenAI & ML Specialist
    Amazon Web Services

2:05 PM - 2:35 PM

Session with Grab: Accelerate Your Open Lakehouse with Fewer Dependencies
  • Dheeraj Goswami

    Senior Data Engineer
    Grab

  • Jin Zaw

    Solutions Engineer, Singapore
    Snowflake

Track 2: Create Robust, Reliable and Responsible AI

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12:45 PM - 1:15 PM

What's New: No-Code Agentic Data Analytics Platform

Session Descriptor

1:25 PM - 1:55 PM

AI-Powered Customer Data Platform (CDP) Solutions

Session Descriptor

Turning Data into Personalised Action with a 360° Customer View.

A Customer Data Platform (CDP) gives you a unified, 360-degree view of your customers by consolidating data from every touchpoint into a single source of truth. Without a CDP solution in place, your teams waste time gathering siloed, outdated customer information from disconnected sources. Our AI-powered CDP solution changes that dynamic by collecting, analysing, and activating data in real time to boost engagement and business growth.

With a CDP, you gain a comprehensive overview of each customer, including demographics, preferences, behaviors, and more, all in one place.
This unified profile allows you to uncover valuable insights, sharpen your customer segmentation strategy, and personalise communications at scale. By breaking down data silos, a CDP enables AI-driven analytics and predictive modeling on complete customer profiles, so you can anticipate needs and deliver relevant experiences.

The end result is improved decision-making and tailored marketing that ultimately drives higher conversion and loyalty. Take your customer experience to the next level with in-depth consumer profiles and real-time personalisation across every channel.

2:05 PM - 2:35 PM

Panel Discussion: Building the Right Data & AI Foundations for Future Growth
Session Descriptor

12:45 PM - 1:15 PM

What's New: No-Code Agentic Data Analytics Platform

Discover how to build and deploy a no-code, agentic AI platform with Snowflake Intelligence. See how organizations are bringing together structured and unstructured data to make insights accessible across their entire enterprise via an AI-driven agentic interface, all within Snowflake. Join us for a product overview, best practices discussion and live demo.

  • Sheena Nasim

    Senior AI Architect, Field CTO
    Snowflake

2:05 PM - 2:35 PM

Panel Discussion: Building the Right Data & AI Foundations for Future Growth
  • Karen Kim

    CEO
    Human Managed

  • Ian Sikora

    Head of Startup, ASEAN & ANZ
    AWS

  • Lam Truong

    Managing Director, Data & AI
    Slalom

  • Tejas Mokashi

    Head of Commercial, Start-ups and Mid-Market SMB, ASEAN
    Snowflake

Track 3: Collaborate Across Industries with Snowflake


12:45 PM - 1:15 PM

The Collaboration Revolution with Clean Rooms and Internal Marketplace
Session Descriptor

1:25 PM - 1:55 PM

LLM Enters the Boardroom


Session Descriptor

2:05 PM - 2:35 PM

The Future of Public Sector: Mission Impact with the AI Data Cloud

Session Descriptor

12:45 PM - 1:15 PM

The Collaboration Revolution with Clean Rooms and Internal Marketplace

Data clean rooms are quickly evolving beyond privacy-preserving collaboration environments into powerful engines for AI- and ML-driven insights. In this session, we will explore the technical architecture and product capabilities that enable clean rooms to support advanced use cases. We’ll also walk through the full lifecycle of data products—from the creation of packaged, consumable data assets to their distribution through Snowflake’s internal marketplace.

  • Vinay Srihari

    Principal Architect, Data Sharing and Collaboration, Applied Field Engineering Office
    Snowflake

1:25 PM - 1:55 PM

LLM Enters the Boardroom


The Quantitative Research & Solutions team at S&P has an updated search that delves deeper into the practical applications of LLMs and gen- AI in alpha generation, utilizing machine-readable earnings call transcripts. Join this session to learn more.

  • Dr. Andreas Darmawan

    Director, Quantitative Specialist, S&P Global

    Andreas works with APAC clients in understanding & utilizing complex datasets in their quantitative workflows. Prior to joining S&P Global, he was a proprietary trader where he utilized and developed quantitative methods for automated trading strategies. Andreas holds a Doctorate degree in Electrical Engineering from The University of Tokyo, specializing in wireless communications and signal processing.

2:05 PM - 2:35 PM

The Future of Public Sector: Mission Impact with the AI Data Cloud

In the era of accelerated digital transformation, the U.S. public sector stands at the crossroads of unprecedented opportunity and significant responsibility. Aligning with critical administrative priorities — such as enhancing citizen experience, improving cybersecurity posture and increasing government efficiency — requires practical, innovative solutions. Join us to explore how Snowflake’s AI Data Cloud for Government & Education enables AI-driven analytics and data collaboration to deliver measurable impact on mission-critical operations. Showcasing real-world public sector use case demos, we will highlight how leading government and educational organizations can leverage AI to drive data-informed decision-making, automate processes and fundamentally transform public service delivery.

  • Glenn Powell

    Industry Principal, Public Sector
    Snowflake

  • Jenny Koh

    Country Manager, Singapore
    Snowflake

Track 4: Hands-On Labs


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12:45 PM - 2:15 PM

Hands-On Labs 1: From Data to Decisions: Building End-to-End AI Solutions with Snowflake & AWS















Session Descriptor

12:45 PM - 2:15 PM

Hands-On Labs 1: From Data to Decisions: Building End-to-End AI Solutions with Snowflake & AWS















Join this hands-on workshop to discover how Snowflake and Amazon Web Services seamlessly integrate to democratize AI for data professionals and business users alike. You’ll learn to build a complete AI solution with Snowflake Cortex agent and Amazon Q that orchestrates across both structured and unstructured data sources to deliver insights, and empowers natural language data querying—all while accelerating decision-making across your organization.

Perfect for: Data engineers, analysts, marketing professionals, and business stakeholders looking to harness AI without complex coding requirements.

Take away: A complete understanding of how to deploy production-ready AI solutions that bridge the gap between technical capabilities and business value, making advanced analytics accessible to every team member.

  • Mary Law

    APJ Partner Tech Lead, CSP
    Snowflake

  • Christy Huang

    Sr Worldwide GenAI Specialist,
    Amazon Web Services

Track 5: Future of Financial Services

2:35 PM - 3:05 PM
TEA BREAK, EXPO AND DEMOS

Snow Village Demos:
2:35 PM – 2:55 PM | AI for All: How Snowflake and Universities are Shaping Global Education

Breakout Sessions

3:05 PM - 3:35 PM

Legacy to Snowflake: How to Avoid Failing Your Data Warehouse Migration

Session Descriptor

3:45 PM - 4:15 PM

What's New: Governance and Security for Data and AI with Horizon Catalog

Session Descriptor

3:05 PM - 3:35 PM

Legacy to Snowflake: How to Avoid Failing Your Data Warehouse Migration

Migrating a legacy data warehouse to Snowflake should be a predictable task. However, after participating in numerous projects, common failure patterns have emerged. In this session, we’ll explore typical pitfalls when moving to the Snowflake AI Data Cloud and offer recommendations for avoiding them. We’ll cover mistakes at every stage of the process, from technical details to end-user involvement and everything in between — code conversion (using SnowConvert!), data migration, deployment, optimization, testing and project management.

  • Man Kit Leong

    Senior Principal Solution Architect
    Starhub

  • Sasi Subramaniam

    Solutions Engineering Manager, ASEAN
    Snowflake

3:45 PM - 4:15 PM

What's New: Governance and Security for Data and AI with Horizon Catalog

Learn how to streamline governance and security for data and AI with Snowflake’s latest updates to Horizon Catalog. Join us for new product overviews and live demos covering interoperability, Trust Center, MFA updates, Copilot for Horizon Catalog, sensitive data, data quality, lineage, and more.

  • Wasim El-Omari

    Security Field CTO - APJ Leader
    Snowflake

3:05 PM - 3:35 PM

What's New: Running Advanced Analytics with AI SQL, Geospatial and More

Session Descriptor

3:45 PM - 4:15 PM

Don’t Just Build Models — Operationalize Them: End to End ML and MLOps with Snowflake
Session Descriptor

3:05 PM - 3:35 PM

What's New: Running Advanced Analytics with AI SQL, Geospatial and More

Learn how to efficiently run analytics over unstructured data, geospatial data and other advanced formats with Snowflake’s latest SQL functions. Join us for new product and feature overviews, best practices and live demos.

  • Adrian Lee

    Solutions Engineering Manager, ASEAN
    Snowflake

3:45 PM - 4:15 PM

Don’t Just Build Models — Operationalize Them: End to End ML and MLOps with Snowflake

In this session, learn more about Snowflake’s end-to-end ML platform and how it supports creating production-scale deployments and operationalization of your models. We will dive into MLOps essentials and Snowflake’s capabilities for model management and model serving. You can easily bring models trained externally, or train them at scale using Snowflake ML, and then securely and scalably deploy them for inference with our flexible serving environments. At the end, we’ll bring this to life with a real-life scenario of managing production models, running continuous evaluations to train and deploy champion-challenger models.

  • Changboon Heng

    Senior Solutions Engineer, ASEAN
    Snowflake

3:05 PM - 3:35 PM

Navigating the Tech Triple Bottom Line - People, Process, Platform in Data and AI
Session Descriptor

3:45 PM - 4:15 PM

The Future of Retail and Consumer Goods


Session Descriptor

3:05 PM - 3:35 PM

Navigating the Tech Triple Bottom Line - People, Process, Platform in Data and AI
  • Visakh Chandran

    Global Head of Data Engineering
    Ericsson

3:45 PM - 4:15 PM

The Future of Retail and Consumer Goods


The retail and consumer goods industries are undergoing significant transformation, driven by shifting consumer behaviors, global economic changes, supply chain disruptions and, most importantly, rapid technological innovation. This session is designed for business and technology leaders in RCG, offering them insights and strategies needed to navigate and thrive in this evolving landscape. Learn from the transformational experience of the leading global consumer goods company, Snowflake industry experts and key partners as they explore how data and AI technologies are shaping the industries’ future.

  • Rosemary DeAragon

    Global Industry GTM Lead - Retail & CPG
    Snowflake

2:30 PM - 4:00 PM

Hands-On Labs 2: Getting Started with Cortex Analyst: Augment BI with AI








Session Descriptor

2:30 PM - 4:00 PM

Hands-On Labs 2: Getting Started with Cortex Analyst: Augment BI with AI








Cortex Analyst is a fully managed service in Cortex AI that provides a conversational interface to interact with structured data in Snowflake. It streamlines the development of intuitive, self-service analytics applications for business users, while providing industry-leading accuracy. To deliver high text-to-SQL accuracy, Cortex Analyst uses an agentic AI setup powered by state-of-the-art LLMs. Available as a convenient REST API, Cortex Analyst can seamlessly integrate into any application. This empowers developers to customize how and where business users interact with results, while still benefiting from Snowflake’s integrated security and governance features, including role-based access controls (RBAC), to protect valuable data.

What you will learn:
– How to construct and configure a Semantic Model for your data
– How to call the Cortex Analyst REST API to use your Semantic Model to enable natural-language question-asking on top of your structured data in Snowflake via Streamlit in Snowflake (SiS) application
– How to integrate Cortex Analyst with Cortex Search to enhance SQL queries generated
– How to enable Join support for Star Schemas
– How to enable multi-turn conversations

  • Jonathan Asvestis

    Senior Solution Engineer, ASEAN
    Snowflake

2:35 PM - 4:15 PM

Future of Financial Services: Intelligent Data Architecture unlocking AI ROI








Session Descriptor

2:35 PM - 4:15 PM

Future of Financial Services: Intelligent Data Architecture unlocking AI ROI








The Financial Services industry in ASEAN is at a turning point, driven by three forces: the push for productivity at scale, the demand for seamless data experiences, and the race to unlock intelligence and alpha from data.

At Snowflake World Tour Singapore, the dedicated FSI track will showcase how the Data + AI revolution is reshaping the industry—bringing together leading banks, insurers, and asset managers to share real-world examples.

We’ll open with a vision of the Future of FSI—how institutions can evolve from siloed, compliance-heavy operations to data-driven, AI-enabled organisations built on three pillars: Productivity, Experience, and Intelligence.

Productivity – Reinventing the Core: Nomura shares how data modernisation and AI automation cut cost drag and drive smarter, governed operations.

Experience – The Next Era of Engagement: Live demo and customer stories to show how Snowflake elevates customer experience.

The Financial Services industry in ASEAN is at a turning point, driven by three forces: the push for productivity at scale, the demand for seamless data experiences, and the race to unlock intelligence and alpha from data. 

At Snowflake World Tour Singapore, the dedicated FSI track will showcase how the Data + AI revolution is reshaping the industry—bringing together leading banks, insurers, and asset managers to share real-world examples 

We’ll open with a vision of the Future of FSI—how institutions can evolve from siloed, compliance-heavy operations to data-driven, AI-enabled organisations built on three pillars: Productivity, Experience, and Intelligence.

Productivity – Reinventing the Core: Nomura shares how data modernisation and AI automation cut cost drag and drive smarter, governed operations.

Experience – The Next Era of Engagement: Live demo and customer stories to show how Snowflake elevates customer experience.

Intelligence – From Data to Alpha: S&P, Temasek, and QuantDesigned reveal how data providers, quant service providers, and sovereign funds are all collaborating on Snowflake to drive quant research, AI and alpha at scale. 

  • Kaushik GD

    Industry Principal, Financial Services
    Snowflake

  • Andreas Darmawan

    Director, Quantitative Specialist
    S&P Global Market Intelligence

4:15 PM
END OF EVENT, NETWORKING AND EXPO
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