Snowflake on Snowflake
Get an inside look at how Snowflake teams use Snowflake to make critical data-driven decisions. Discover real Snowflake use cases, understand the business value of the Data Cloud, and learn shortcuts for getting started. Each session dives deep into a new use case and includes a demonstration of how different departments utilize Snowflake’s platform.
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Watch Past Webinars
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Snowflake on Snowflake Webinar: How We Boosted Audience Segmentation by +40%
We used the Data Cloud to build modern interactive applications with our Streamlit and Snowpark technologies to identify and segment more than 44% of previously ungrouped job titles.
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Enrich Security Investigations with ServiceNow Asset Data
Enhance security investigations with ServiceNow asset data in Snowflake. Learn how to use asset data for security and improve IT controls. Join our webinar now.
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Snowflake on Snowflake: How The Data Cloud Helped Us Avoid $5.5M Of Unused Software Licenses
Join us to take a peek under the hood at how Snowflake’s own IT team built Snow Patrol, a modern data-driven application using Streamlit to optimize licensing spend.
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Snowflake on Snowflake: Building Sales Analytics In The Cloud
Join us to learn how the Snowflake Sales Analytics team is improving analytics tools and products by leveraging the Snowflake Data Cloud.
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Snowflake on Snowflake: Reducing Risk With User Access Review Automation
Join us to learn how the security compliance team at Snowflake utilizes the Data Cloud as a security data lake.
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Snowflake on Snowflake: How Snowflake Helps Organizations Drive Pipeline Growth by Connecting Sales and Marketing
Hear how Snowflake has leveraged the Data Cloud to develop a solution that helps the sales teams identify top accounts and discern when they are most likely to convert.
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Snowflake on Snowflake: Building Data-Driven Cloud Finance Management
Hear how the Snowflake FP&A team has taken this journey and leverages the Snowflake Data Cloud to accurately attribute CSP costs, identify trends, and precisely predict future spend.
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Snowflake on Snowflake: How the Data Cloud Helps Maximize ROI Through Attribution
Hear from the leaders of the Snowflake Marketing Intelligence team on how they leverage Snowflake technology to successfully implement marketing attribution, drive new efficiencies, and improve campaign effectiveness.
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Snowflake on Snowflake: Streamlining Global IT Operations with Snowflake’s ServiceNow Connector
Join us for this behind-the-scenes look at how Snowflake’s IT team uses the Snowflake ServiceNow Connector, currently in private preview, to streamline global IT operations.
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Snowflake on Snowflake: Using the Data Cloud to Power Sales Pipeline Forecasting
Learn how the Snowflake team leverages the Data Cloud to forecast sales pipeline.
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Snowflake on Snowflake: Scaling Snowflake’s Partner Program with Machine Learning
Watch this behind-the-scenes look at how Snowflake’s Global Alliances team uses machine learning to scale the Snowflake partner program.
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Snowflake on Snowflake: Unlocking The Power of Marketing Analytics
Hear from the leaders of the Snowflake Marketing Analytics team who are responsible for every aspect of our marketing data strategy and learn about our internal marketing process for leveraging Snowflake.
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Snowflake on Snowflake: Driving Product Strategy with Data Science
Get a behind-the-scenes look into how Snowflake’s product, engineering, and data science teams leverage Snowflake’s Data Cloud to drive product strategy.
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Snowflake on Snowflake: Building Data Enrichment and Account Scoring in Salesforce
Join us for this behind-the-scenes look into how Snowflake’s Sales Operations, Finance, and IT teams constructed our “Account 360” and use Snowflake as the source of truth for all account information.
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Snowflake on Snowflake: Gaining Real-Time Visibility into Security Controls
Join us for this behind-the-scenes look into how Snowflake’s IT and security teams are using our own Snowflake Data Cloud to protect our environment.
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Snowflake on Snowflake: How and Why We Built Our Marketing Analytics Ecosystem
Watch this webinar to learn how (and why) the marketing intelligence team at Snowflake built our marketing analytics ecosystem.
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Snowflake on Snowflake: Inside Marketing’s Lead Scoring
Snowflake’s marketing intelligence team shares secrets to increasing your sales pipeline with lead scoring powered by data science.
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Snowflake on Snowflake: Data Science Powered Financial Planning & Forecasting
Learn how Snowflake uses the Data Cloud to improve forecasting accuracy and efficiency.
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