Generative AI represents the potential to unleash transformative productivity, insights, and automation for organizations. For the vast majority, that promise remains unrealized because it’s difficult to settle on a data and AI approach. Factors include capital and operational costs, data integration, disparate environments, and more. But it doesn’t have to be that way. With the right partners, an integrated, cloud-native approach to generative AI is the best way to achieve scale, speed, flexibility, and security.