How to Achieve Business Value Across the Full Marketing Lifecycle with Snowflake’s AI Data Cloud

Full marketing coordination requires both a modern customer data platform (CDP) and a marketing intelligence platform. Learn how the AI Data Cloud for Marketing enables organizations to unlock the power of their customer and marketing data to achieve:

  • Customer 360: Unify all customer data across channels with consent management, identify resolution and data enrichment.
  • Data-driven planning and activation: Enable highly personalized customer experiences across channels, strategic campaign design and execution, AI-powered planning, advanced segmentation and more.
  • Campaign intelligence: Unify data from all marketing channels to better understand campaign performance.
  • Measurement: Create a holistic understanding of marketing effectiveness using advanced marketing mix modeling, multi-channel attribution, experimentation and more.

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