In today’s fast-moving, highly competitive market, media and entertainment companies need to rapidly develop in-depth subscriber insights to identify the most effective marketing strategies and business decisions. Companies need to bring together a wide array of data to create a subscriber 360 view, which allows them to power insights such as opportunities to reduce customer churn and maximize customer lifetime value.
The industry can meet these data challenges using effective data science. Read on to learn about 11 data science best practices for achieving Subscriber 360.
Check out this ebook to learn:
- Essential steps for effective subscriber segmentation
- Why it’s important to practice model validation
- 5 key things to look for in best-in-class data ingestion and integration tools
Get the ebook now.