Maximizing the value of data platforms with data integration and data management capabilities is essential for organizations that want to become data- and analytics-driven. Increasingly—but not entirely—based in the cloud, these systems and services are the engine of modern applications and smarter processes for higher business efficiency and innovation.

Research indicates the need for tighter integration between two traditionally separate worlds: one devoted to analytics generation and the data integration, platforms, and management that support analytics, and the other devoted to mission-critical business applications and processes essential to operations across enterprises.

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