Today’s Chief Marketing (Intelligence) Officers are increasingly responsible for driving top-line business results. More than ever, they require deeper customer insights and data-driven strategies to succeed in a highly competitive marketplace.
Download this ebook to discover:
- Marketing’s expanding role in the data-driven enterprise.
- The key datasets marketers should start with when building a 360-degree view of your customers.
- How to overcome the major challenges to data unification.
- Why marketing teams need to invest in a cloud data warehouse solution and data platform.
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