This IDC MarketScape study evaluates data clean room technologies for advertising and marketing to see which are most effective in helping enterprises share, collaborate and garner insights from data, while preserving privacy.
Download the free report excerpt to learn why the IDC MarketScape named Snowflake a Leader in the category for the following strengths:
- “Access controls from heritage of data sharing: Snowflake’s platform provides granular role-based access control at the table and column level, ensuring data governance is maintained throughout the collaboration process.”
- “Neutral and agnostic platform: Customers of Snowflake’s data clean rooms can use the identity partner of their choice among many with links to Snowflake. Snowflake is purely focused on the technology and does not sell advertising or marketing services of any kind.”