First-party and third-party data each play a key role in helping marketers move toward a 360-degree view of the customer, but challenges in sourcing, maintaining, and using third-party data have limited marketers’ ability to realize its full potential.

In this ebook, learn how new platforms, such as Snowflake Marketplace, address these challenges, allowing marketers to use third-party data to power advanced marketing analytics in order to:

  • Gain a richer, more robust understanding of the consumer
  • Uncover more-granular, micro-level insights about their audience
  • Increase their reach and personalization at scale
  • Improve ROI and return on ad spend (ROAS) on paid media campaigns
  • Embark on new use cases—including strategy, planning, and attribution—with data-backed confidence