As long-time early adopters of advanced technology, advertising, media and entertainment companies are rapidly adopting generative AI. This groundbreaking technology can help companies across the industry meet escalating consumer expectations and deliver new, innovative content. But taking advantage of gen AI’s many benefits requires companies to think differently about their data and their data strategy.
Read this ebook to learn:
- The top gen AI use cases for advertising, media and entertainment companies
- How gen AI powers conversations with data
- The challenges facing gen AI adoption in the industry
- Why gen AI requires a robust data strategy