Get an independent view of where customer data platforms stand today — and where the category is headed.
Customer data platforms (CDPs) were created to unify customer data and make it actionable for marketing teams.
That need remains, but the environment around CDPs has changed.
AI-driven decisioning, composable architectures, privacy pressure and ongoing market consolidation are reshaping what CDPs are, how they’re deployed and how they fit into modern marketing stacks.
In particular, organizations are rethinking packaged CDPs in favor of a composable approach which lets CDP capabilities — like identity, segmentation, and activation — operate directly on the data in your existing data platform, without creating another data store. Instead of sending data into a vendor’s database, you integrate CDP capabilities to your existing governed data.
To help organizations navigate this complexity, Gartner has published its latest Magic Quadrant™ for Customer Data Platforms, offering an independent assessment of the market and its direction.
You’ll learn:
- An up-to-date view of the CDP market landscape
- Independent analysis of category direction and vendor positioning
- Context to help assess CDPs
- A resource to support informed, confident decision-making for marketing and data leaders