Identify deeper insights with 360° customer views to produce higher marketing ROI
Learn how to unify, analyze, and securely share data to best know and serve your customers. This complimentary guide explains how to activate the full breadth of your marketing data to power segmentation models, recommendation engines, and other AI/ML investments, improving the timing and impact of your customer engagements.
Highlights include:
- Moving from mass marketing to personalization
- How to manage the customer journey and ROI
- Pursuing modern data science initiatives
- What’s possible by securely sharing data across a broad ecosystem
- Why building a modern cloud technology stack matters