Today’s consumers choose how, when, and where to engage with your brand. Their choices leave behind a trail of data that builds up quickly in dozens of specialized marketing apps within your MarTech stack.
Analyzing this data allows you to refine your marketing strategies. Yet, much of this data gets sequestered in individual silos, making it difficult to unify, analyze, and securely share data to best serve your customers.
Marketing Analytics for Dummies shows you how to optimize your marketing analytics efforts. In this ebook, you’ll learn how to:
- Acquire and share first-, second-, and third-party data to maximize the impact of your campaigns without copying or moving data
- Supply your marketing team with simple but powerful analytics, without the complexity of managing traditional data warehouses, data lakes, or other types of database management systems
- Help your team mature its marketing analytics program through the use of data in building customer 360 views and powering ROI analysis, campaign optimization, and data science