The impact of generative AI will have substantial impacts on how we work, live, communicate and entertain ourselves. We sat down with our in-house experts to hear their predictions about the impact generative AI (gen AI) and other developments will have on the advertising, media and entertainment industry in 2024.
Read the report to learn their top predictions about:
- How gen AI will transform the industry
- How changes in customer behavior will continue to disrupt content distribution
- How data privacy, regulation and IP protection will require new approaches
by advertisers, agencies and media organizations
- A collaborative data strategy being necessary for AI-driven business success