The retail forecast for the 2023 holiday season is clouded with uncertainty, but prepared businesses can better forecast demand, create profitable holiday ad campaigns, and even build new revenue streams. With 53% of consumers expecting inflation or a possible economic slowdown to impact their holiday shopping, retail businesses need to plan now for uncertainty.
The good news is that retailers that gain the right data capabilities can experience sunnier seasonal skies.
Read this ebook to learn 7 ways retailers can leverage data to bring success, including:
- Creating profitable holiday ad campaigns
- Optimizing pricing strategies
- Discovering new data revenue through data monetization