Advertising, media, and entertainment companies are facing increased competition as consumer behaviors increasingly change in response to a wide variety of factors. The industry relies on a wealth of consumer data to understand how to best personalize each consumer’s experience to attract and retain subscribers. But that data is spread across the different tools, teams, and technologies, and businesses are reluctant to share data with each other due to increasing consumer privacy concerns and regulations.
The industry is poised to meet today’s data challenges. Read on to learn about the four trends transforming advertising, media, and entertainment that will be shaping the industry in the year to come.
Check out this ebook to learn:
- Why data collaboration is becoming a necessity
- The leading-edge technologies shaping the industry now
- The growing importance of data science and third-party data
- Why data privacy and governance remain critical
Get the ebook now.