Zeta
Zeta is a data-driven, cloud-based omni-channel marketing platform
Zeta is a leading data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers. Our Zeta Marketing Platform (ZMP) is the largest omnichannel marketing platform with identity data at its core. The ZMP analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated artificial intelligence to personalize experiences at scale. For more information, please go to www.zetaglobal.com.
Platform Benefits:
● Identify and engage customers and prospects across paid and owned channels
● Create individual omnichannel experiences based on unique attributes and events
● Drive acquisition, revenue and retention using predictive, instantly actionable insight
● Achieve greater revenue and marketing efficiency with a lower total cost of ownership
Platform Differentiation:
● Single centralized view of your customers and prospects, enriched with thousands of data points to expand your knowledge of each individual, known and anonymous.
● Augmented with proprietary and permissioned data from Zeta’s Data Cloud
● Integrated and rigorous identity resolution, unification and hygiene
● Unique identity graph to extend customer identities and ID anonymous users
● Visual configuration of real-time and batch data sources for syndication
About the partner:
The Zeta Marketing Platform empowers many of the world’s largest consumer brands to acquire, grow and retain customers with improved ROI and better outcomes at every stage of the consumer lifecycle.Our software helps enterprises manage:
•The complexity of having multiple vendors with different point solutions across multiple channels
•Marketing Automation
•Customer Data Management (CDP+)
•Omnichannel Engagement