VideoAmp
Creating a sophisticated data-driven ad ecosystem, redefining how media is valued, bought & sold.
VideoAmp’s Linear TV dataset is one of the largest commingled, deduplicated and enriched STB and ACR television exposure datasets, across 24M households and 35M devices.
Combining Set-Top Box data (STB) from Multichannel Video Programming Distributors (MVPDs) with Smart TV data from Automatic Content Recognition (ACR) providers, we are able to use unique characteristics from each data source to correct each other, creating a larger, more accurate overall dataset.
Once commingled, deduplicated, and enriched, these datasets are tied to registered US households to form the largest deterministic identity crosswalk of linear television exposure data. We receive raw, second by second data for all devices and have no restrictions on the use cases that are enabled.
Evolve your data and measurement approach. Leverage VideoAmp’s proprietary data assets for measurement and attribution in a privacy-safe and compliant manner to help you solve for a wide variety of use cases.
About the partner:
VideoAmp is a software and data company creating a more sophisticated data-driven advertising ecosystem that redefines how media is valued, bought and sold. Our platform provides measurement and optimization tools that unify audiences across the disparate systems of traditional TV, streaming and digital media.
We are transforming a 100-year old industry by powering a more effective three-way value exchange that results in advertisers increasing their return on investment and publishers increasing their revenue