Unified Marketing Operations Cloud for Order, Workflow, Collaboration, Analytics, ETL, Reporting

MarTech/AdTech analytics in Snowflake using TapClicks’ 6,000+ data connectors

What does TapClicks do?

TapClicks is the leading provider of unified marketing operations, analytics and reporting solutions for media companies, digital marketing agencies, brands, franchises, and HIPAA covered entities. TapClicks’ Marketing Operations Cloud with native ETL capabilities automates data management lifecycle at scale with zero-code.

Why does TapClicks do this?

With the increasing shift to digital, marketing and advertising are two of the most critical components of a company’s growth. TapClicks helps companies pull all marketing and advertising data into one easy-to-use platform, helping marketers, analysts and technical teams assess the conversions, ROI, traffic, and sales while managing the data with ETL functions and the purpose built access control including cell level security.

Companies who don’t track data will:

Make critical business decisions using siloed and inaccurate data
Experience delays in viewing insights, making it challenging to optimize campaigns
Have lack of visibility over data, campaign performance, and marketing spend
Experience difficulty demonstrating marketing’s value to the wider business
Waste time and resources on inefficient reporting methods

How does TapClicks work?

1. Data Collection & Aggregation
Collect and aggregate marketing data using fully and continually managed out-of-the-box API integrations with 250+ martech/adtech platforms and using the Smart Connector to pull data from various warehouses, databases, lakes, email attachments, drive, S/FTP and even directly from the API endpoints of SaaS platforms.
2. Data Blending & Transformation
Prepare marketing data using data blending (Channel) and transformation (Functions/Regular Expressions) features.
3. Manage Data Platform Access
Manage users and data/platform access using Role Based Access Control and DataProfile (for column based access/security).
4. Visualize Data Prior to Export
Visualize datasets as tables to ensure data is correct before exporting to Snowflake.
5. Multiple Export Options
Export complete datasets or specific fields from TapClicks to your Snowflake using the self-serve Exporter UI on demand or defined schedule.
Note: Option to replicate full database from TapClicks’ managed Snowflake to customer’s managed Snowflake is also available.
6. Analytics Tool
Run advanced calculations and custom metrics in TapClicks.


About the Partner:

TapClicks, Inc. provides end-to-end business intelligence capabilities that include SEO, social and PPC reporting, automated order entry, set up and approval workflows, marketing performance analysis, and the creation of interactive visual reports and presentations. TapClicks integrates more than 6,000 different data sources via its Connector Marketplace to provide marketers with the ability to analyze data from the full breadth of popular marketing and advertising tools used in the industry today.

Visit the partner’s website for more information.