Merkury enables marketers, media owners, and publishers to own, build, and control a cookie-less Private Identity Graph. Merkury uses an organization’s first-party CRM data and valuable interactions such as logins, outbound email campaigns and media reach to create and grow a universe of person-based IDs for cross-channel targeting, personalization, measurement and more.
Merkury is the only enterprise identity platform that brings together the accuracy and sustainability of client first-party data, quality PII-based, third-party data, and the most cookie-less media and technology platform connections in market. It’s also the only platform that let’s you grow your own transparent Private Identity Graph.
Our Identity Solution includes PII-based, master person IDs with coverage across US consumers and households. Unique identity resolution technology enables private identity graph creation and growth from first-party data and behaviors such as logins, site visits, media reach, outbound email campaigns and more. Transparency and controls provide the ability to understand five levels of person match confidence. This is the key to a wide range of data hygiene, personalization, targeting, and measurement use cases.
About the Partner:
Merkle is a customer experience transformation business partner to the Fortune 1000. The future of brand loyalty and competitive advantage is the customer experience, and we empower the world’s leading brands to transform their data, technology, and organizational capabilities to deliver those differentiated customer experiences. For more than 30 years, we have built upon our heritage in data, analytics, and technology, building unmatched skills in hyper-personalization. Our combined strengths in CX consulting, data transformation, and digital transformation drive improved marketing results and competitive advantage for our clients, including brands like Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society and more.
With more than 13,000 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market, with 2020 net revenue of $1.3 billion.