Merkle
Data Accelerator is geared for mid-sized retailers who want a data-driven approach to marketing
Data Accelerator for Retail draws from Merkle’s deep roots in building marketing databases for the retail vertical, with a speed to ROI that isn’t found in any other database solution.
• Track and measure effectiveness of marketing campaigns
• Determine the physical location customers are using to purchase specific goods and services
• Refine marketing tactics based on a customer’s buying motivations or influences
• Identify which marketing channel customers are using the most to complete purchases
• Determine who will receive marketing communications, by segment and marketing channel
• Convert prospects into customers and make existing customers aware of new products and offerings
• Locate repeat visits and view cart activity For many retail businesses, the marketing database is fraught with challenges ranging from budget constraints to IT management.
Many struggle with connecting their data sources (point of sale, online) in addition to technology and analytics limitations. We’ve solved that. DATA ACCELERATOR FOR RETAIL HELPS:
• Cloud-based, data management B2C solution that integrates 1st-, 2nd-, and 3rd-party data
• Faster time to market – Get up and running in weeks, not months We understand the important data that you need to uncover about your customers and prospects as well as your need to build insights, marketing campaigns, and to visualize your results.
Data Accelerator for Retail is geared for small to mid-sized retailers who want to start using a data-driven approach to marketing. It’s preconfigured and future-oriented, so you can add extensions as you evolve.
About the Partner:
Merkle is a customer experience transformation business partner to the Fortune 1000. The future of brand loyalty and competitive advantage is the customer experience, and we empower the world’s leading brands to transform their data, technology, and organizational capabilities to deliver those differentiated customer experiences across marketing, sales, commerce, and service. Our combined strengths in CX consulting, data transformation, and digital transformation drive results and competitive advantage for our clients, including brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Habitat for Humanity, and more to build and execute customer-centric business strategies. With more than 13,000 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market, with 2020 net revenue of $1.3 billion.
Learn more https://www.merkle.com/what-we-do/retail-data-accelerator