Snowflake Positioned as a Challenger in Gartner Magic Quadrant for Data Management Solutions for Analytics

Snowflake positioned as a Challenger based on its ability to execute and completeness of vision

SAN MATEO, Calif. – Feb. 14, 2018 Snowflake Computing, the only data warehouse built for the cloud, today announced that Snowflake has been positioned as a Challenger in Gartner’s 2018 Magic Quadrant for Data Management Solutions for Analytics report*. This year’s full report is available complimentary from Snowflake here.

Snowflake views the report’s findings as confirmation that Snowflake’s cloud-built data warehouse is well-positioned to serve the data analytics needs of the modern enterprise. Specifically, Snowflake believes that it embodies all of the key attributes of data analytics technologies from yesterday, today and tomorrow: the power of data warehousing, the flexibility of big data platforms, the elasticity of the cloud, live data sharing and much more. Snowflake views these attributes as a solution to the challenges Gartner raises in the report.

According to Gartner, “The DMSA market is increasingly polarized. On the one hand, there is tremendous hype about new data types, new technologies to store and manage them efficiently, and new roles and skills to use them effectively. On the other, there is a recognition that investment in foundational traditional technologies (employed for the traditional data warehouse use case) will be essential to serve as a platform for the next wave of innovation. Both the traditional and the new are required for a modern DMSA platform.”

Bob Muglia, Snowflake CEO, said he believes that Gartner’s findings were congruent with Snowflake’s vision of enabling the global data economy when Snowflake first architected its solution. All of Snowflake’s features and benefits have emerged from its cloud-built architecture, with many more features on the horizon so that any organization can become a data-driven enterprise.

“We believe this report confirms what Snowflake has strived for since our founding in 2012 – delivering powerful and innovative technology inside of a great customer experience,” Mr. Muglia said. “The demand from enterprises to get limitless insight from all their data further reveals Snowflake’s importance in the data economy. We’re out to solve the biggest data challenges across the enterprise, between enterprises and around the globe no matter where data resides.”

Gartner’s report evaluated 22 vendors based on their ability to execute and the completeness of their vision for its Magic Quadrant for Data Management Solutions for Analytics. Gartner’s Ability to Execute axis comprised seven evaluation criteria: product or service, overall viability, sales execution/pricing, market responsiveness and track record, marketing execution, customer experience, and operations. The other axis, Completeness of Vision, comprised eight criteria: market understanding, marketing strategy, sales strategy, offering (product) strategy, business model, vertical/industry strategy, innovation, and geographic strategy.

*Gartner “Magic Quadrant for Data Management Solutions for Analytics” by Adam M. Ronthal, Roxane Edjlali, Rick Greenwald. February 13, 2018.

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About Snowflake Computing

Snowflake is the only data warehouse built for the cloud. Snowflake delivers the performance, concurrency and simplicity needed to store and analyze all data available to an organization in one location. Snowflake’s technology combines the power of data warehousing, the flexibility of big data platforms, the elasticity of the cloud, and live data sharing at a fraction of the cost of traditional solutions. Snowflake: Your data, no limits. Find out more at

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Eszter Szikora
Snowflake Computing