Snowflake Computing to Sponsor and Exhibit at Strata + Hadoop World San Jose 2016

Customer Celtra to Present on Using Spark with Snowflake for a Comprehensive Solution

SAN MATEO, Calif. – March 23, 2016 – Snowflake Computing, the cloud data warehousing company and winner of last year’s Strata + Hadoop San Jose Startup Showcase, today announced it will sponsor and exhibit at Strata + Hadoop World 2016, which will be held March 29-31 at the San Jose Convention Center in San Jose, Calif. Along with exhibiting, Snowflake will be providing live demos and featuring several customer use cases. A highlight of its participation will be a presentation by Snowflake’s customer, Celtra, about how they combined Spark and Snowflake to provide a faster and easier solution to give applications, analysts and customers fast access to data.

In this interactive session, Grega Kešpret, director of engineering for analytics at Celtra, will discuss how Celtra, a fast-growing provider of creative technology for data-driven digital display advertising, built a high-performance data processing pipeline capable of processing over two billion analytics events per day to support dashboards, applications and ad hoc analytics.

Attendees will hear why Celtra realized the value of integrating Spark with a scalable, native cloud data warehouse in order to support diverse reporting and ad hoc analytics in one system while scaling to handle semi-structured JSON data without complex transformations or performance tradeoffs.

What: “Why Celtra integrated Snowflake, the cloud data warehouse service, into its multibillion ad event Spark pipeline”
Who: Grega Kešpret, director of engineering for analytics, Celtra
Where: 210 B/F
When: Wednesday, March 30, 2:40-3:20 p.m. PT

See what customers are talking about
Snowflake will also showcase and provide live demonstrations of the Snowflake Elastic Data Warehouse™, the first data warehouse designed from the start for the cloud that customers such as KIXEYE, Accordant Media, Adobe and White Ops are using to get fast access to insights from their business data, in booth #928 of the Expo Hall. Visitors will learn more about Snowflake’s cloud data warehouse and its patent-pending architecture from Snowflake experts.

Connect with Snowflake
To schedule one-on-one meetings with Snowflake executives or to schedule a demo, contact

To register for the event, please visit

Tweet This:
.@SnowflakeDB to sponsor and exhibit at #StrataHadoop San Jose. Visit booth #928 for live demos & more

Hear @gregakespret discuss @CeltraMobile’s deployment of @SnowflakeDB for greater data insights @ #StrataHadoop


About Snowflake
Snowflake Computing, the cloud data warehousing company, has reinvented the data warehouse for the cloud and today’s data. The Snowflake Elastic Data Warehouse is built from the cloud up with a patent-pending new architecture that delivers the power of data warehousing, the flexibility of big data platforms and the elasticity of the cloud – at a fraction of the cost of traditional solutions. Snowflake can be found online at

Media Contact
Danielle Salvato-Earl
Kulesa Faul for Snowflake Computing
(650) 922-7287