Snowflake Computing and EMA to Host Complimentary Webinar on Redefining the Data Warehouse for Analytics in the Cloud

SAN MATEO, Calif. – Dec. 1, 2014Snowflake Computing, the cloud data warehousing company, and Enterprise Management Associates (EMA), a leading IT and data management research and consulting firm, today announced a complimentary webinar, titled “Redefining the Data Warehouse for Analytics in the Cloud,” taking place Thursday, Dec. 4 at 11 a.m. PST/2 p.m. EST.

EMA research has shown that traditional analytical architectures are not going away. However, advances in data management technologies and implementation strategies, such as the cloud, are challenging these architectures, forcing organizations to reexamine traditional notions of analytical environments. Data warehouses and other analytical frameworks need to adapt to not only new technologies, but also the new ways customers are using data.

In this webinar, John Myers, EMA’s managing research director for business intelligence and data warehouse, and Bob Muglia, Snowflake’s CEO, will discuss EMA research insights and customer experiences in how data warehousing in the cloud creates new opportunities to gain business insights at tremendous cost savings.

Attendees will learn:

  • How users can reduce the cost and complexity of their data warehouses with cloud services
  • The innovations that are key to making data warehousing in the cloud possible
  • The unique architecture that Snowflake developed for data warehousing, based on standard SQL and cloud infrastructure


Who: John Myers, EMA Managing Research Director for Business Intelligence and Data Warehouse, and Bob Muglia, Snowflake CEO

What: “Redefining the Data Warehouse for Analytics in the Cloud” complimentary webinar

When: Thursday, Dec. 4 at 11 a.m. PST/2 p.m. EST

Where: To register for the free event, visit

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About Snowflake

Snowflake Computing, the cloud data warehousing company, was founded in 2012 by a team of experts who hold over 120 patents in the fields of database architecture, data warehouses, query optimization and parallelization. Snowflake was created with the vision to reinvent the data warehouse, bringing together all users, all data and all workloads in a single repository. The company is backed by leading investors including Redpoint Ventures, Sutter Hill Ventures and Wing Ventures. Snowflake is headquartered in Silicon Valley and can be found online at

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