Only 5% Of Enterprises Have Implemented Modern Data Sharing at Scale

Nov 28, 2018

Harvard Business Review Analytic Services report reveals organizations across five industries lack data analytics maturity

SAN MATEO, Calif. – Nov. 28, 2018 – Snowflake Computing today announced the results of a Harvard Business Review Analytic Services study: “An Inflection Point for the Data-Driven Enterprise”. The study reveals significant gaps between what enterprises want to implement and what they have actually accomplished with modern data sharing and advanced analytics. In essence, only a small percentage of enterprises surveyed are truly data-driven.

Only 5 percent of survey respondents believe that their organizations are very effective at implementing modern data sharing, while 67 percent want to move towards that approach. With modern data sharing, data doesn’t physically move. Instead, data is shared in a secure and governed way in real time by easily creating access to read-only copies of the data between any combination of organizations consisting of ‘data providers’ and ‘data consumers’. This creates unlimited opportunities for organizations to integrate shared data with their own data, giving them a level of insight previously unavailable to them.

Organizations that use traditional methods endure high costs, lengthy delays and avoidable risks only to share static copies of stale data. This limits how and with whom they can share data:

  •   29 percent share data within functional groups or business units
  •   21 percent share data across business units within an organization
  •   15 percent share data externally with key vendors/suppliers
  •   14 percent share data externally with partners outside their industry

“While all the industries surveyed could profit from advanced data analytics, retail/CPG stands out as an industry that could reap huge benefits by implementing modern data sharing,” Snowflake CEO, Bob Muglia, said. “Iconic brick and mortar brands such as Radio Shack and Toys ‘R’ Us have stumbled, but I am confident that other retailers can emerge successful by modernizing their data analytics with the most advanced technologies, such as the cloud-built data warehouse and modern data sharing to become more agile, innovative and customer-centric.”

Harvard Business Review Analytic Services* surveyed 729 global business leaders across industries for the report, which found that across categories, only a 5% of enterprises were truly data-driven. Additionally, retail/CPG had the lowest overall score for Digital Data Analytics Maturity, a sign that does not bode well for them at the start of the holiday shopping season.

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About Snowflake Computing

Snowflake is the only data warehouse built for the cloud, enabling the data-driven enterprise with instant elasticity, secure data sharing and per-second pricing, across multiple clouds. Snowflake combines the power of data warehousing, the flexibility of big data platforms and the elasticity of the cloud at a fraction of the cost of traditional solutions. Snowflake: Your data, no limits. Find out more at snowflake.com.

*The Harvard Business Review Analytic Services: “An Inflection Point for the Data-Driven Enterprise” report was commissioned by Snowflake Computing, the only data warehouse built for the cloud.

Media Contacts

Eszter Szikora
Snowflake Computing
[email protected]