Demand for Snowflake Powers New EU Data Center Deployment

Snowflake customers with EU operations are now closer to their cloud data

SAN MATEO, Calif. – Oct. 20, 2016 – Snowflake Computing, the data warehouse built for the cloud, today announces its new cloud deployment of Snowflake in the EU (Frankfurt) region. Available in November, this is a key development for Snowflake’s multinational customers with EU operations and its customers based in the EU. Snowflake’s Frankfurt deployment is another initiative in Snowflake’s customer-centric strategy that shatters the barriers to organizations easily and affordably storing and accessing all of their data in one solution for deep, analytical insight.

Snowflake customers with operations in the EU can now keep their EU data local. Customers get fast, low-latency access to their data, while accelerating their global data initiatives by satisfying their country-specific data needs. And organizations that want to establish a cloud-built data warehouse in the EU now have local access to the only data warehouse built for the cloud. They get the performance, concurrency and simplicity of the most powerful and affordable data warehouse to help them succeed in the data-driven economy.

“For CIOs driving change in organizations that recognize the imperative to win, serve and retain customers, the cloud offers the flexibility and agility they need,” Forrester Senior Analyst Paul Miller wrote in the April 2016 Forrester report, Market Overview: Public Cloud Infrastructure-As-A-Service (IaaS) In The European Market. “Those drivers toward the cloud apply as much in Europe as they do in other markets.”

Snowflake customers that will benefit from Snowflake’s Frankfurt region deployment include:

Blackboard Inc. Blackboard’s products provide education institutions around the world with a wide breadth of data about their academic programs and student performance. Blackboard uses Snowflake for its analytics products such as Blackboard Predict, which focuses on student risk and retention by using data to accurately and timely identify students at risk and help them succeed. Blackboard also uses Snowflake to understand how institutions use Blackboard’s learning management system to prioritize features and improve its products.

“Snowflake has enabled us to deliver innovative new solutions such as Blackboard Predict because of Snowflake’s compelling performance and capabilities,” Blackboard director of product development, Jason White says. “We’re excited about the availability of Snowflake in the European Union because it will enable us to deliver those same offerings to customers with data in the EU.”

Keboola. Keboola provides a data integration and collaboration platform that helps customers easily blend data from CRM, support, mailings, social networks, web services, internal databases and more. Using Keboola, organizations can better understand their sales funnel, marketing effectiveness and customers’ behavior. Keboola uses Snowflake as the standard backend for data storage behind their Storage API and their Transformations Engine. Snowflake provides the capacity and flexibility to power ETL-type processes on behalf of Keboola customers. They can also scale storage and compute, up and down, only when they need it.

“Snowflake’s cloud data warehouse provides outstanding performance and scalable concurrency powering our Keboola Connect data integration product in North America,” Keboola founder, Petr Simecek says. “We’re excited about Snowflake’s new deployment in the European Union because it will allow us to bring that same power to the data integration needs of our EU customers.”

Snowflake continues to onboard customers with EU operations that require the option to store their data in the EU. This enables organizations of any size and geographic location to move past the barrier of geography and get the most out of their data while capitalizing on all the benefits of working in the cloud.

“A data warehouse built for the cloud, with global availability, enables organizations to integrate and analyze all of their data no matter where they are,” Snowflake CEO, Bob Muglia says. “By providing a European deployment, Snowflake enables customers with European data to keep that information close to home. They now have more control over their data and how they comply with EU data protection regulations.”

For more details on all of Snowflake’s newest initiatives, view Snowflake’s main announcement and its other, individual announcements on pricing and access. You can also view a personal message from Snowflake’s CEO Bob Muglia – video.


About Snowflake

Snowflake is the only data warehouse built for the cloud. Snowflake delivers the performance, concurrency and simplicity to store and analyze all of an organization’s data in one location. Snowflake’s technology combines the power of data warehousing, the flexibility of big data platforms and the elasticity of the cloud at a fraction of the cost of traditional solutions. Snowflake: Your data, no limits. Find out more at

Media Contact
Jim Dvorak
Kulesa Faul for Snowflake Computing
(415) 735-1622

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