Ensure privacy, deliver value, and drive growth
4 Ways Media Publishers Deliver Personalization and Privacy with the Data Cloud
Changing industry standards and increasing regulatory scrutiny are rapidly forcing media publishers and advertisers to adapt. The Media Data Cloud is enabling businesses to build a new data foundation that delivers better customer experiences and business outcomes, while taking a proactive stance toward privacy and protecting consumer data.
The Media Data Cloud is a connected ecosystem that leverages Snowflake’s core platform capabilities, tailored solutions delivered by Snowflake and our partner network, and the growing amount of data that is natively available in Snowflake’s Data Cloud.
Companies Worldwide Rely on the Media Data Cloud
„We use the Snowflake Data Cloud for our artists, to help understand their fans and consumer trends… but also helps to inform us of where to invest in new artists and new content types.„
CIO, Warner Music Group
„Snowflake enabled us to connect all of our data—from transactional structured information to data from connected cars—resolve identity, and create rich 360-degree views. This resulted in our ability to exceed client expectations, deliver differentiated attribution metrics, and drive revenue growth.“
VP Data and Analytics, Audacy
„With Unified ID 2.0 and Snowflake’s Data Cloud, our customers will be able to more efficiently bring data together from across platforms and engage in more-effective audience targeting and measurement, redefining how the industry leverages data insights.“
General Manager of Product, The Trade Desk
Use Cases in the Media Data Cloud
See how the Media Data Cloud powers advertising platforms at NBCU and Disney
Evolve beyond third-party cookies to resolve identity, power campaigns, and measure attribution with Snowflake’s Data Clean Rooms for Advertising
Understand how data providers like Experian can resolve identity and enrich profiles within the Data Cloud.
Learn how Hulu detects and prevents churn using rich engagement analytics
Use data from each customer touchpoint to create 360° views and deliver greater personalization.
Leverage the Data Cloud to enable industry-leading security and privacy compliance at scale
Leading businesses across the AdTech ecosystem such as Simon Data are building solutions on top of Snowflake
Launch new data sharing products via Data Marketplace
Learn more about Snowflake’s PoweredBy program