Another critical capability present in the modern marketing data stack is identity resolution. Organizations require an effective process to attribute customer behavior and interactions across all touchpoints, to a single unified customer profile. Many leading identity resolution providers are natively integrated in the Data Cloud and leveraging Snowflake’s underlying modern data sharing technology. It's worth noting that many organizations that offer identity resolution, such as LiveRamp, Neustar, and Experian, are building identity, enrichment, onboarding, activation, and other capabilities within Snowflake, enabling these processes to happen faster and with greater security, while ensuring greater privacy compliance for customers. Essentially, this means there is no need to copy and move data between any of these solutions and the Data Cloud, adding agility and governance while reducing latency. There are eight identity providers that offer this improved performance for customers operating in the Data Cloud. They are: