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01 The Modern Marketing Data Stack | Snowflake
02 Table of Contents - The Modern Marketing Data Stack
03 Methodology - The Modern Marketing Data Stack
04 Capabilities Index - The Modern Marketing Data Stack
05 Data Analytics for Marketing - The Modern Marketing Data Stack
06 Data Integration and Modeling - The Modern Marketing Data Stack
07 Identity Resolution & Data Enrichment: Modern Marketing Data Stack
08 Activation and Measurement
09 Business Intelligence Tools - The Modern Marketing Data Stack
10 Data Science for Marketing - The Modern Marketing Data Stack
11 Customer Stories - The Modern Marketing Data Stack
12 About Snowflake - Modern Marketing Data Stack
13 Data Activation and Measurement - The Modern Marketing Data Stack

IDENTITY AND

ENRICHMENT

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THE MODERN MARKETING DATA STACK

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Once an organization has unified and integrated its data, a key step is to resolve individual identities by mapping each touchpoint and interaction to a single person, and enrich those identities with third-party data.

Ranked Sorted Partners by Index Score

The Ranked Sorted Partners by Index Score chart plots the calculated scores of all solutions evaluated in the category in descending order. The dot and index score represents the cutoff threshold of the Leaders in the category. See the Methodology page for more info.

TYPES OF SOLUTIONS

Identity resolution providers, enrichment data set providers

DATA SETS AND IDENTITY PROVIDERS

The true value of this group lies in the breadth of the data providers available and the diversity of their data sets. Snowflake customers have access to the data providers needed for marketing campaigns via Snowflake Marketplace, regardless of the domain or the specific type of data needed to enrich current campaign data.

Critical mass is being achieved on Snowflake. The number of Snowflake customers engaged in data sharing continues to rise. As of July 31, 2022, 21% of Snowflake customers5 have at least one stable edge. Snowflakes Marketplace listings grew 13% quarter over quarter, now with more than 1,500 data listings from over 310 providers6.

From June 1, 2021 to June 1, 2022, these are the highest ranked Snowflake Marketplace Partners:

ENRICHMENT PROVIDERS SHOUTOUTS

  • Demographics and Commerce: Crunchbase, ​​Equifax, IPinfo.io, Jobvite, Recurly, Starschema, SafeGraph
  • Financial: Crux Informatics Prod, Exchange Data International, FactSet Research Systems Inc., Knoema, S&P Global, Stripe
  • Health: IQVIA
  • Transportation: DAT Solutions LLC
  • Weather: Weather Source, LLC

DATA SETS AND IDENTITY PROVIDERS

The true value of this group lies in the breadth of the data providers available and the diversity of their data sets. Snowflake customers have access to the data providers needed for marketing campaigns via Snowflake Marketplace, regardless of the domain or the specific type of data needed to enrich current campaign data.

Critical mass is being achieved on Snowflake. The number of Snowflake customers engaged in data sharing continues to rise. As of July 31, 2022, 21% of Snowflake customers5 have at least one stable edge. Snowflakes Marketplace listings grew 13% quarter over quarter, now with more than 1,500 data listings from over 310 providers6.

From June 1, 2021 to June 1, 2022, these are the highest ranked Snowflake Marketplace Partners:

Enrichment Providers Shoutouts


Demographics and Commerce


Financial


Health


Transportation


Weather


Another critical capability present in the modern marketing data stack is identity resolution. Organizations require an effective process to attribute customer behavior and interactions across all touchpoints, to a single unified customer profile. Many leading identity resolution providers are natively integrated in the Data Cloud and leveraging Snowflake’s underlying modern data sharing technology. It's worth noting that many organizations that offer identity resolution, such as LiveRamp, Neustar, and Experian, are building identity, enrichment, onboarding, activation, and other capabilities within Snowflake, enabling these processes to happen faster and with greater security, while ensuring greater privacy compliance for customers. Essentially, this means there is no need to copy and move data between any of these solutions and the Data Cloud, adding agility and governance while reducing latency. There are eight identity providers that offer this improved performance for customers operating in the Data Cloud. They are:

5. Please see Snowflake’s Q2 FY23 earnings press release for a definition of total customers.

6. As of July 31, 2022. Please see Snowflake’s Q2 FY23 earnings press release for a definition of Snowflake Marketplace listings.


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5. Please see Snowflake’s Q2 FY23 earnings press release for a definition of total customers.

6. As of July 31, 2022. Please see Snowflake’s Q2 FY23 earnings press release for a definition of Snowflake Marketplace listings.


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